As you already know, Customer Experience and Customer Satisfaction are paramount and, in this day and age, Actionable Data is the key to achieve Success.
Salesforce enables you to have, in a single place, a 360-degree view of your customers, along with their interactions with sales, service, and marketing. Reports and dashboards allow to proactively analyze and identify customer issues before they escalate. And if all standard Salesforce functionalities weren’t enough, you’ll also have access to all the resources created by other Salesforce developers. Many of which are free. So that you don't have to constantly reinvent the wheel.
Having relevant data of your current customers can also help you better delineate your target audience. This helps customers who are looking for a solution to a specific need to find you, and also prevents your marketing efforts from wasting the time of those who aren’t currently interested.
To further improve your Customer’s Journey to Satisfaction, survey responses from a Voice of the Customer platform, for example, can funnel into Salesforce, allowing customer service reps and salespeople to better understand what’s going on. And because Salesforce has workflows already built-in, when someone gives a low score on a survey, the VoC system can alert the SF, which in turn will generate a case for that issue, assign it to an appropriate person, and track its resolution.
Last but not least, empower employees to be the driver of their own change through their own unique user experience. Boost and sustains all Salesforce users’ adoption and performance: employees, administrators, and managers. Salesforce, with Appexchange, offers a variety of tools to promote, track and assist in the deployment, adoption, and engagement of new users.